Jessica (Ybarra) Hanna

Producer on Kim Kardashian’s MasterClass

campaign launch. Everyone sees the headlines.

What they don't see is the work.

Kim Kardashian built her brands into

billion-dollar businesses through strategy,

discipline, and instinct.

To mark the launch, I produced an experiential

activation. We installed 9' ft monoliths

featuring the Ten Kimmandments

at New York’s Oculus through Dec. 5, 2025.

The mirrored monoliths were reflective

structures engraved with each rule, etched

with QR codes unlocking exclusive video

moments from the class.

Fabrication Partners: ATOMIC

Featured in: Variety Magazine, Time, Page Six,

Fortune, TMZ

Producer of a new class on MasterClass about

Menopause. Join Halle Berry and four top health

experts as they break the silence on this natural

phase of life. From understanding your changing

body to managing symptoms, this class is

designed to empower you with practical

tools and knowledge. Whether you’re in the

midst of menopause or preparing for it,

you’ll gain strategies to thrive during this

transformative stage of life.

Producer of Fall 2024 MasterClass

for Joanna Gaines, a self-taught design

legend and founder of Magnolia.

In this class, Joanna shares her design

process and how to bring your dream

home to life - no matter where you live.

Producer of MasterClass latest class launch trailer for

#1 New York Times bestselling author Michael Lewis

as he shares how to nail narratives and connect with

audiences in life and on the page.

The result? Over 1.4M impressions

and 2.8M views on TikTok -- ie THE most viewed

TikTok video in MasterClass history.

It was also the most engaged Instagram post

for the month, delivering 324k views

& 18k engagements.

Producer of MasterClass latest class launch teaser and

official trailer for Ava DuVernay, the first Black

woman director with a film nominated

for the Best Picture Academy Award.

As a Producer, I managed a team of 20+

creatives, editors, designers, copywriters, and

cross-functional marketing executives to deliver

on brand guidelines, exceptionally tight timelines,

and Q4 campaign goals. This video ran in theaters

nationwide in January 2024 and currently lives

on all digital and social platforms.

Producer of MasterClass Winter 2023 class launch

trailer for Martha Stewart, the first woman self-made

billionaire. As a Producer, I managed a team of

20+ creatives, editors, designers, copywriters,

and cross-functional marketing executives to deliver

on brand guidelines, exceptionally tight timelines, and

Q4 campaign goals. The result? 281 placements and

5.5B+ impressions—surpassing our goal 5X!

Martha’s class is available now on masterclass.com.

Role: Producer

Editorial: Rock Paper Scissors

Managed production of a $12M global launch

campaign for summer 2023 that ran across

8 markets, in 5 languages, reaching over

100M viewers. Supported the executive producers

and creatives across film and social media

platforms from concept to delivery through project

management and creative problem solving. Partnered

with internal and external production partners,

marcom, global leadership executives,

business affairs, Airbnb hosts, and Airbnb guests

to execute on tight timelines and brand campaign

goals across domestic and international time zones.

Lyft

Role: Producer

Partnered with TikTok and popular influencers to

produce exciting new holiday content for Lyft’s

social media channels. Lyftmas was a celebratory

campaign highlighting the joy of Lyft gift cards as the

perfect holiday stocking stuffer. The creative content

paired with a holiday jingle “Merry Lyftmas” written

by our in-house creatives to the tune of

“We Wish You A Merry Christmas” and generated

over 200K videos and 8.9M views on TikTok.

Partnered with Product Engineers, Copywriters,

Art Directors, 2D Motion Graphics Designers,

and Marketing Program Managers to oversee

and execute a new product feature on the

Lyft app called “Cash Load” allowing customers

to add funds to their Lyft Cash balance at select

retail stores. This video lived on Lyft’s owned channels

and YouTube as a helpful guide that increased

clarity and customer satisfaction.

Bunim-Murray Productions

Role: Associate Producer

• Produced all cast related aspects of on-camera

segments and production logistics from start to

finish to include travel, hotels, activities, special

events, etc. in: Maldives, Cuba, Dubai, Vail, Palm

Springs, New York, and Napa on Seasons 12-14.

• Built rapport and secured filming locations with

high-profile designers and clientele as well

as domestic and international businesses

and vendors.

Role: Associate Producer

Agency: 215 McCann

“Us Dreamers” represents the journey

of gamers everywhere,

told through the experience of our hero,

Academy Award winning actor Daniel Kaluuya,

when his gaming experiences come

to life inside his own dream.

The featured track “No Ordinary”

is a new song by Labrinth,

a multiplatinum-selling singer, songwriter,

Grammy nominated producer and Emmy

award winning composer of one of 2019’s

biggest shows, HBO’s Euphoria.

RECOGNITION:

-People’s Voice Winner - The Webby Awards 2021

-Winner - Craft - ANDY Awards 2021

Role: Producer

Agency: 215 McCann

The Xbox Series X is the most

powerful console in the waking world.

But rather than just telling gamers that -

like the previous sentence just did—

215 McCann partnered with Xbox to

put the Power Your Dreams tagline to

the test. Through a first-of-its-kind

product demo, the team showed

how the Xbox Series X can power

the dreams gamers have in their sleep.

Seriously.

A custom controller and

Nike Air Force One shoe

were made out of Odell Beckham Jr.'s

Xbox-powered dreams.

OBJ, who has been an Xbox fan

since he was a kid, shared his "Dream Kit"

with other influencers and friends.

Role: Associate Producer

Agency: 215 McCann

To celebrate the collaboration between

Forza Horizon 4 and LEGO Speed Champions

we surprised YouTube kid-celebrity-toy-unboxer,

EvanTubeHD, by turning an everyday unboxing video

into his biggest unboxing video yet.

And we mean biggest.

Inside was a full-scale LEGO McLaren Senna

made of 400,000+ pieces, which was a huge surprise

for both Evan and his 6.7 million followers.

Role: Associate Producer

Agency: 215 McCann

Welcome player everyone.

In 2006, Xbox invited everyone to game online

with their friends. Cut to 2018. Gaming is now

more fun. Thrilling. Beautiful. Diverse and inclusive.

Simply put, gaming is better than ever. So once again,

we’re inviting gamers all over the globe to come

together and “Jump In.” You’re invited, all 7 billion

of you. It doesn’t matter who you are or what you

like to play, we’re calling on everyone who’s

passionate about gaming. And because one video

doesn’t fit all, we got a little personal with

our invitations. Whether you’re here to make friends

or shoot monsters in the face, we got you.

Role: Producer

Agency: 215 McCann

Will you miss the mute button when we’re

meeting in person again? Are slippers

office-appropriate now? How do we make

the changing workplace work better for women?

These are just a few of the questions we’re

asking about the #FutureOfWork. Join the

conversation on LinkedIn and watch #Reshuffle,

a new series from LinkedIn News about when,

where, and how we are now experiencing the

world of work: https://lnkd.in/gAZ3UeD

#ConversationsForChange

Featuring:

Rebecca Minkoff, Rod Thill, Amy Volas,

Arlan Hamilton, Byron Slosar, Doug Melville,

Haley Sacks, Kevin “KD” Dorsey, Xiomara Peña,

Zaid Admani

Editors:

Pete Koob: Cut & Run SF

Stefan Manz: Cut & Run SF

Where Business is Done

Role: Associate Producer

Agency: 215 McCann

Role: Producer

Agency: 215 McCann

We set out to answer the burning question.

How warm does Columbia Sportswear’s Omni-Heat

technology really feel? Well, the answer is

absurdly warm. Some say it feels like curling up to

a cozy fire and others say it’s like downing a

bowl of ghost pepper chili with hot sauce as a

garnish. Omni-Heat feels like a little of all of the

above, sealed into hundreds of tiny reflective

thermal dots.

Roles: Associate Producer, Hand Model, On

Camera Talent

Agency: 215 McCann

Role: Associate Producer

Agency: 215 McCann

When we heard that longtime manager, Bruce Bochy

was retiring at the end of this season, we knew we’d

need to come up with a uniquely San Francisco type

of send off. Like the fog in July, it hit us… nothing is

more synonymous with the Giants and their fans

across the Bay than the sound of a foghorn. So we

coordinated one final foghorn blast to pay homage

to our beloved manager of misfits. The San Francisco

version of a 21-Gun Salute. To ensure even more

participation, we made physical foghorn buttons

and instruction kits and sent them to loyal Giants

sports bars and restaurants, tv/radio stations and

local influencers.

Role: Associate Producer

Agency: 215 McCann

Baseball is the ultimate head game. Sorry, chess.

Thanks to some of the San Francisco Giants,

for the first time, we get a true glimpse of what

goes on in their heads during a game.